A Pioneer Valley native, I have been pouring my passion for art direction, graphic design, typography, and photography into my work for over 17 years. I first learned the ropes of the design world in the art department at the Daily Hampshire Gazette newspaper. I learned valuable skills and hands-on experience with prepress and four color process printing.
Building upon the skills I learned working on print media, I worked in Hartford at a marketing agency that catered to the horticultural industry. I worked with many garden centers and florists across the United States on marketing campaigns. From entire store signage solutions, advertising, logo and brand development and website design, we did it all! The print side of my work included work with two in-house presses as well as wide format sign printers.
Currently I enjoy a position as Art Director at Pioneer Valley Books. This early literacy company has made it their mission to help young students enjoy learning to read. I wear many hats, and on a daily basis I can be found doing one, some, or all of the following: designing marketing catalogs and sample kits, social media graphics, book series designs, package design, in-house photography, email newsletters, UI website design, iPad app design, mailers, trade show booth displays, marketing campaigns/advertisements, delegation to assistants and other designers, managing freelance designers, and overseeing the archival of our more than 1000+ projects.
I'm 5'10" standing next to this tower, so this is probably the tallest design I've ever done!