Hi, Nice to Meet You

A Pioneer Valley native, I have been pouring my passion for digital & print marketing, art direction, graphic design, typography, and photography into my work for over 20 years. I first learned the ropes of the design and marketing world in the art department at the Daily Hampshire Gazette. I learned valuable skills and hands-on experience with prepress and four color process printing. Building upon the skills I learned working on print media, I worked in Hartford at a marketing agency that catered to the horticultural industry. I worked with many garden centers and florists across the United States on marketing campaigns. From entire store signage solutions, website UX/UI and builds, advertising, logo and brand development and email marketing template design, we did it all! The print side of my work included work with two in-house presses as well as wide format sign printers. Currently I enjoy a position as the Senior Marketing Manager at Pioneer Valley Books. This literacy company has made it their mission to help young students enjoy learning to read. I wear many hats, and on a daily basis I can be found doing one, some, or all of the following: analyzing market data, planning and strategizing cohesive digital & print campaigns, writing brand guides and SOPs, designing marketing catalogs and sample kits, writing social media content and analysing results, in-house photography, email marketing, UI website design, iPad app design, art directing trade show booth displays, delegation to a team of project managers and designers, managing freelance designers, and overseeing the archival projects.